PLAY OOLONG!

FIGMA | AFTER EFFECTS | GIPHY

Play Oolong! is a summer-long Three Gems Tea Instagram campaign meant to engage tea-lovers in a fun and playful way by using branded .gifs, games, and graphics to encourage self-care through drinking tea.

I used Figma to design custom tea-themed games for @threegemstea Instagram stories as well as Adobe After Effects to animate colorful Giphys which have since garnered over 8.5 million views.

I thoroughly enjoyed working with the wonderful women behind Three Gems Tea, as I was humbled to support a female, Asian American-owned tea company that visually and ideologically reflected so much of my own personal narrative.
Marketing + Operations Intern
Jul 2020 — Sep 2020

GIPHYS

GAMES